Almost 79% of global companies already use IoT technologies to track their customers, products, premises, or supply chains today in different ways. And it does not stop there, many large companies spend more time collecting data and use technologies that will teach them what people might want or not. Some companies even use it to see if they can prevent crimes before they happen, like in the Minority Report movie. So why do I ask the question if we can use IoT with Lean UX?
Lean UX is not new. It has been around for many, many years but never defined as a concept, as with many other things. Lean UX has taken ideas from UCD (User Centered Design) with CD (Collaborative Design) and the iterative process itself to meet the MVP (Minimal Viable Product) goals and measure the result when measurements give the most feedback. In other words, you mostly know if something was great when people ask for it, or you can see if they really use your idea and like it or not. UCD guesses and assumes things while Lean UX goes further to really investigate if it was used and if it needs to be improved in the next iteration and so on.
It’s also very common that you add features in products but rarely delete features that no one uses anymore. The goal of Lean UX is to help you with that as well.
The big difference with UCD and Lean UX is that UCD is mostly common as a tool in up-front processes like waterfall. Lean UX focuses on KISS (Keep It Simple Stupid) with small iterations and collaboration with the whole agile team – not just the UX Designers.
One interesting idea of Lean UX is that it’s a data-driven approach. Instead of thinking Lean design as being driven by data, you can see it as being informed by data. That’s why I think IoT will be a very interesting topic in our UX world.
Consider this: IoT can help you in the future to understand what temperature you want to have in your home based on the hours of the day. The systems will know this by collecting data from you. What temperature do you often set at 3 PM? Did you complain on the internet that it’s too cold in your home? And so on… All this information helps analysis tools with understanding what you probably want so you can spend time on more important things than complaining about the temperature at home. The system will help you get the temperature you want before you even notice it.
We also have problems today with people that turns off advertisements with ad blockers. So you need to find new ways to certify the customer. To do so you need to understand them. To understand them you need to monitor them, collect data about them to help them get what they really want. When Lean UX is data-driven you can simply use the IoT ideas to analyze and find out where the trends point, what people feel uncomfortable with and so on. In the near future systems will almost know what you are thinking and give you what you ask for before you even know it. Scary? I know. But with a bit of luck it will give us time for more important tasks. To analyze what people might want we can use the IoT to create better UX and features before the customers even know about them.
For example, Apple’s Siri already helps you more than you know. Microsoft Cortana and Google’s knowledge of what you often seek for is already a part of this.
Welcome to the future…
Who is Johan Normén?
Johan Normén is 37 years old, work as a speaker, mentor, team leader, agile coach, and senior .net developer at Softhouse in Gothenburg Sweden.
He has over 18 years business experienced and worked in many different projects and roles. Was one of the creators of Swenug (Sweden .Net User Group) with over 3000 members all over the country. He started the computer era as game designer at the age of 12 with his Amiga and team. He has been nominated two time as the top 100 developers in Sweden in the Swedish version of Computer Sweden.